Heidi Rhodes
Heidi's life in seafood started unexpectedly at 23, when she co-founded H&H Fresh Fish Co. (opens in a new tab) with her partner, Hans Haveman. They began with a single farmers market stall, Hans bringing in wild local salmon, and Heidi found she loved the part where you look after people.
Shucked grew out of that. Two decades of buying, handling and serving seafood, a passion for food and event styling, and a good eye for a pretty spread.
Today Heidi is CEO of both H&H Fresh Fish and Shucked. Off the clock she's outside, writing, making art, fishing, traveling with family and staying fit, and she shows up for her community and customers every chance she gets.


in the heart of theSanta Cruz Harbor
Shucked works out of the same shop as H&H Fresh Fish (opens in a new tab) at 493 Lake Ave. and holds itself to the same high standards. We've been shucking in the Bay Area since 2003, and these days we bring the oysters to your party.






